POSSIBILITY STUDY · 09
Fifteen scents. Every customer asks which is for me.
A possibility study. We built this concept end to end as a working prototype, inspired by the real operational bottleneck of a bespoke perfume atelier. The same system can be commissioned, customized, and shipped to your business in 11 days.
Sound like your business? Bespoke perfumeries. Custom blends. Any taste-led product business with a quiz to give. The pattern is the same.
We have already imagined this. Let's explore yours →
THE HOUSE
Built on heritage. Lost in translation online.
Nadia is a third-generation perfumer. Her atelier in Al Quoz is where custom blends are crafted in person across 90-minute consultations. Glass droppers. Chilled rose water. Notes rebalanced until something settles into place.
Seventy percent of her inquiries arrive online. The magic does not survive twenty messages on WhatsApp. Customers ghost. The atelier was never the bottleneck. The bridge to it was.
An atelier doesn’t need a website. A digital atelier does.
THE FIND YOUR FRAGRANCE TOOL
Eight questions. One fragrance. Yours.
Which world feels more like home?
Petrichor
Rain on warm stone.
Amber & Wood
Resin, oud, late afternoon sun.
Pick what calls to you. There are no wrong answers.
Layla
Saffron, Damask Rose, Oud
Saffron Hour
Saffron, Amber, Tobacco
Ember Veil
Smoked Oud, Sandalwood, Vanilla
THE LIBRARY
Fifteen scents. Forty-seven notes. Infinite combinations.
And ten more, each sourced from its origin: Cambodian oud, Bulgarian rose, Omani frankincense, Mysore sandalwood…
THE RESULT
She doesn’t pick a perfume. The perfume picks her.
After the quiz, the customer sees a fully visualized bottle with her name on the label, a poetic name for the scent auto-generated from her answers, and the full note pyramid. She can order it directly. The bottle is rendered with her name before she has even smelled it. Conversion happens in the imagination.
8
Questions
47
Note combinations
1
Fragrance, named for you
0→20
Messages per inquiry before purchase intent
+0%
Qualified atelier consultations
0 min
Average quiz completion time
0%
Quiz to purchase conversion
ABOUT THIS BUILD
Built in 18 days. Custom quiz engine, AI-generated bottle visualization for each customer, integrated WhatsApp handoff for atelier bookings, Stripe for direct purchases. Designed in close partnership with Nadia to honor the heritage of the house while opening a digital front door.
- Client
- Oud & Ember
- Industry
- Bespoke Perfumery
- Location
- Al Quoz, Dubai, UAE
- Timeline
- 18 days
- Year
- 2025
Capabilities
- Custom quiz engine
- AI bottle personalization
- Catalog with story pages
- WhatsApp atelier handoff
- Stripe checkout
- Inventory sync
NEXT STUDY
HiveDesk
Member retention reimagined →